About
Us

In 1980, Shenzhen became one of the first special economic zones in China, which were open to foreign investment. Since then, it has been perceived as a city paved with gold. In 1993, a 25-year-old young man named Xibing, from an impoverished county, joined in Shenzhen gold rush. As one of the 5 kids in a peasant family, he had withstood hunger and deprivation. Nevertheless, he paved his way to management role at several reputable manufacturing companies with his diligence and intelligence, and started to spread his roots in the industries in Shenzhen.

In 2014, 21 years after Xibing came to Shenzhen, his daughter Yunfei went to the Netherlands to pursue her bachelor degree in International Business and Management. Being nourished in a entrepreneurial environment since young, Yunfei has already planned out the blueprint for her future business while studying. At university, Yunfei has met her future business partner Fuyu, who was pursuing his degree in Finance & Control at that time. After several years of accumulating working experience in startups and listed companies in European industries and echoing the pain of growth for startups, Yunfei and Fuyu determined to inherit the comprehensive network and extensive experience from the father's generation and launch GUSIST, a brand that is specialised in helping tech startups thrive by setting up their reliable and cost-effective supply chains in Asia.

So far, GUSIST 's footprints have been engraved in Europe, America and Asia, with more than 40 satisfied clients that are actively collaborating with us on a long-term basis, and have achieved $6 million savings for our clients to further invest in their growth. We are firmly rooted in the passion for innovation and nourished by our motto of quality-driven and cost-effectiveness, aiming to bring more innovations with great potential to create brighter future for all beings.

Yunfei Gu

Founder

Influenced by her family, Yunfei developed a natural interest in International Business and pursued the Bachelor of Business Administration in the Netherlands. Via working in multinationals and Start-ups, Yunfei gained rich experiences in buying/sourcing, merchandising and sales for tech industry.

Fuyu Lu

Co-Founder

Fuyu had rich experience working in Business & Finance at several International tech startups in Europe, he has profound understanding of the pain of financing and growth, and he is very keen in ultilizing his creative solutions to accelerate the growth of tech startups, by constructing comprehensive and reliable supply chain for them in Asia.

Wenjun Jiang

Director of Supply Chain

Wenjun has helped numerous Silicon Valley startups set up and manage their supply chains in China in the past 18 years. With his profound network in deep tech and his diligence in QA/QC, Wenjun ensures the successful transition of their supply chains, enabling the founding teams to focus on their growth and expansion without worrying about the backyard.

Xibing Gu

Supplier Relation Manager

Xibing started his career in International Trade in 1993 in Shenzhen, working in the management team of several manufacturing companies and joint ventures. His profound root in the local commercial networks and industries have substantially helped commercial giants and SMEs solve their supply chain pain points.

Jie Han

Supply Chain Manager

Jie started his career 15 years ago in the Consumer Electronics Industry, during this period, he has gathered rich experience in sourcing, exporting and supply chain management when working with local and international clients. His mindset of continuous improvement has provided pour clients with reliable and high quality solutions.

Yuanyuan Li

Sourcing Manager

With 15-year experience working in merchandising, exporting and sourcing at listed companies, Yuanyuan has enriched herself with procurement resources and managing manufacturing processes. Her knowledge in factory audit and extensive network in raw material supply & logistics has brought substantial benefits for our clients.

Team

About Us